Copywriter for Accountants & Bookkeepers

How to Attract Clients to Your Accounting or Bookkeeping Business

posted under Copywriter for Service Providers (lawyers, realtors, etc.)

You’re open for business, but customers for your accounting business have been few and far between. What can you do?

It used to be if you were an accountant or bookkeeper, you had no problem getting clients. You followed a few easy steps:

  • Rent office space in a business area and hang out a sign.
  • Take out an ad in the local Yellow Pages.
  • Pass out business cards to a few industry contacts.
  • Joined the local Rotary Club or chamber of commerce to do some networking.

Then you waited for the phone to ring. And it did!

These days, the market is a lot more crowded and the competition is much tougher. Most likely, dozens of accounting and bookkeeping professionals operate right in your local area, and many of them are well-established and have much bigger marketing budgets than you do.

Add to that challenge the fact that you now also have national competitors. You’re no longer only competing with other local businesses. Accountants and bookkeepers from all over the country can compete for clients virtually anywhere because the internet has no geographical boundaries. Customers can go to Google or sites like Angie’s List, do a search and find plenty of accounting and bookkeeping companies in seconds!

Competition from other accountants and bookkeepers can be daunting but don’t get discouraged.

Accountants & Bookkeepers Face These Marketing Challenges

How do you get new customers when you don’t have the time, expertise or desire to do marketing? That’s a question plenty of accountants and bookkeepers face.

See if you’ve wrestled with any of these specific issues:

  • You want to grow your business but getting new clients, especially good ones, isn’t easy.
  • You’re tired of not getting a good ROI on your marketing effort.
  • You’re struggling with finding the right words to convey all your company is capable of.

The good news is you don’t have to solve these problems yourself.

Marketing done right will give you a good return on your investment.

Creating a few key marketing materials can a smart investment in your business.

Copywriters for Accountants & Bookkeepers

Copywriters who understand service businesses can help get the word out about your accounting or bookkeeping business. They can create marketing materials that attract prospects and convert them into leads and sales such as:

The right marketing tools can help you attract clients to your accounting or bookkeeping service.

You can utilize copywriting services if you’re working in any of the following capacities:

  • Accountant or CPA
  • Bookeeper
  • Accounts Receivable Clerk
  • Accounts Payable Clerk
  • Payroll Clerk
  • Auditor
  • Tax Adviser or Consultant
  • Actuarial Analyst
  • Forensic Accountant
  • Accounting Technician
  • Data Analyst
  • Business Adviser
  • Financial Adviser

What’s Your Niche?

One of the first questions a skilled copywriter will ask you regarding marketing your business is: What’s your specialty? The key to standing out in a crowded field like accounting or bookkeeping is finding a unique niche.

Choosing a niche will help you stand out in a crowded field.

Rather than attempting to be all things to all people, become the hands-down best in a specific at working in a specific area of expertise. Consider some of these business ideas:

  • Work with startup businesses that need help setting up their books and establishing processes for their accounts receivable and payable.
  • Do tax returns and provide tax advice to specific groups – i.e. ex-military, senior citizens, recent immigrants, divorced single parents, dentists, or clergy (yes, they pay taxes too!)
  • Do business valuations for people looking to buy or sell a business.
  • Do accounting or bookkeeping for established businesses in a specific industry such as construction, real estate or manufacturing
  • Provide services to companies located in downtown (insert your city).
  • Do financial forensics for people and businesses who need to piece together a financial puzzle (i.e. someone getting divorced or involved in litigation).

You can specialize by industry, service, size or geography. The choice is yours. And you can have more than one specialty.

Once you’ve determined your niche focus, get started on creating marketing materials to tell the world how your expertise makes you uniquely qualified for their work.

Consider Working with a Freelancer

If you’re old school, you probably think you should hire an ad agency. These days, ad agencies and marketing firms are costly. Unless you’re a large, well-established accountant or bookkeeper with a substantial marketing budget, you don’t need a full-service marketing firm. That’s not how you’ll get the best bang for your buck.

Working with a freelance copywriter is a cost-effective way to produce marketing materials to promote your accounting or bookkeeping services.

A freelance copywriter has the right tools, experience and industry contracts for your marketing project.

Working with freelance professionals is an economical way to get started on creating your marketing materials. Yes, you’ll probably need to be hands-on to hire the right professionals and oversee the project, but that’s something you should do regardless of the vendor you choose.

If you go the freelance route, you’ll have your choice of freelance:

  • Copywriters
  • Website designers
  • Website programmers
  • Graphic designers
  • Public relations specialists
  • And more.

Once you tap into “the freelance network,” you’ll find plenty of talented, experienced professionals ready to assist you and to even offer as much hand-holding as you need.

A freelance copywriter can give a quote on your marketing project before beginning the work.

Get Started on Your Marketing Plan

The process is pretty simple. Figure out what you want — a website, brochure, sales letter, etc. Then contact a freelance professional for a free consultation over the phone to discuss your needs, decide on some basic project parameters, and then get a cost estimate.

Most freelancers are used to working with clients who have limited marketing experience. They’re happy to take you by the hand, steer the process and lay out a plan for your project. Within a few weeks, you can have marketing materials that you’re proud to show clients and will do the job of generating leads and sales.

Clients for your accounting and bookkeeping business are out there. You just need to make it easy for them to find you!

* * *

Are you an accountant or bookkeeper who wants more clients? Could your business benefit from a new website, brochure or sales letter? Marketing works! Contact Susan Greene to discuss marketing your business.

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