Do You Need a Website Copywriter?
Yes! .And Here’s Why. . .
You got an A in Freshman English and your teacher even said you had a knack for writing. You've written plenty of business reports and documents. And your significant other saved all your love letters.
So, do you really need to hire a professional copywriter to write your company website? Yes! And here are 10 reasons why:
1. You don't have time to write your website.
You probably could fit copywriting into your overloaded schedule, but it wouldn’t be soon and it definitely wouldn’t be the best use of your time. Good writing is hard. It takes time. A website copywriter can usually produce your content more quickly and more effectively than you can.
2. You are too close to your business.
You need someone who can explain what you do in simple, easy-to-understand terms.
3. You've never written website copy before.
Sure you've written newsletters, articles, letters and reports, but writing for the web is completely different. That's because people read online copy differently than they do printed materials.
If you don't know how to hook them with clever headlines, enticing subheads, snappy bullets and other “tricks” of the trade, they'll simply click off your site.
4. You don’t know what voice to use in your website content.
Should you write in first, second or third person? Should you write in present or past tense? Should you use active or passive voice? Should you write as though you’re talking to one person or the masses?
Website copywriters know what works best, and that knowledge is based on years of hands-on, tried-and-true experience.
5. Search engine optimization is a mystery to you.
You want your website to show up on Google, Yahoo and the other major search engines, right? After all, that's great free advertising.
If you don't know how to identify keywords, incorporate those keywords into your text, and then create title tags and description meta-tags, your website will be invisible to the search engines and to potential new customers too!
6. You want your website to fit with your other promotional materials.
Your website should be part of your comprehensive marketing mix. A website copywriter can look at all the elements and create content that strategically complements these other tools.
7. You don’t write conversationally.
Website content shouldn’t read like a term paper or a business report. It should sound casual, almost like you are chatting with a friend. The truth is that formal writing is boring. If your website copy doesn’t reach out and connect with your visitors, they won’t be interested in your products.
8. You want to beat your competition online.
The best way to stand out among the millions of companies on the web is to have good content. Many websites are poorly written and poorly organized. Even some of the best websites are downright boring. Surely you’ve seen plenty of examples of these “wastes of cyberspace” on your own. Great writing can give you the edge that attracts a customer to you instead of your competition.
9. Your call-to-action must be compelling.
A good website does more than just provide information. It motivates the visitor to take the next step, whether that's to call you for more information, subscribe to your newsletter, or place an order. The right words are critical to getting the result you desire.
10. You’ve already invested lots of money in a custom website design.
Right! So now, don’t blow it! Pretty graphics are nice, but it’s effective, dynamic and powerful copy that makes the deal. Words are what sell!
Do you need a professional website copywriter? If you think the answer is “NO,” then go back and re-read the previous 10 items. If you’re ready to say “YES” to compelling website copy, contact Susan Greene, Florida website copywriter, at Susan@SusanGreeneCopywriter.com, (407) 578-5528.
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