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Sell more makeup products and grow your brand
As a cosmetics product developer, you’ve invested significant time and money growing your business. You’re constantly trying to create new products while generating sales of your existing products and inventory. You have a loyal following of beauty-conscious clients who love your products and trust your brand.
But there’s one area that has room for improvement – if you’re willing to admit it to yourself – marketing. You just don’t have the time or expertise to boost your online visibility.
In today’s cosmetics and beauty world, your online presence is a critical component of your business success. Good marketing starts with writing your website. The copywriting on your website must answer all of a prospective customer’s questions and differentiate your cosmetics from competitor products.
Can they get a clear picture of your integrity, unrivaled quality and full range of makeup products just by reading your website? Are first-time customers able to understand your descriptions and the value of your products? Do they know how much they’ll benefit from your cosmetics? Do they feel you genuinely care about giving them high quality products that will live up to their highest expectations?
A copywriter who understands beauty and cosmetics product marketing could help you improve your web copy to generate more traffic and turn more visitors into customers.
Most professionals in the beauty industry know a phenomenal amount about the product lines they sell, including skincare, hair care and makeup. They know which ingredients are best to clean, enhance or change the complexion, skin, nails, hair, or teeth. But getting new customers to find and buy from you in the first place isn’t a task you can ignore. It’s super competitive in the cosmetics industry, especially with regard to e-commerce.
Realize that you’re not alone. Plenty of cosmetics, makeup and skincare product companies selling online struggle with writing copy for their website and other marketing materials. So let yourself off the hook. It’s okay if writing isn’t your thing. It’s also not the best use of your time.
Developing and moving product is where you need to focus. But if your website doesn’t pique the interest of prospects and answer their questions, you won’t maximize sales.
Any entrepreneur will tell you, assembling the right team is the key to scaling a business and maximizing revenue. And a talented, experienced copywriter should be part of YOUR team.
To stand out in the crowded beauty industry, optimize every aspect of your business, including your sales copy. Your beauty brand must find new and innovative ways to connect with customers.
You’re competing with a broad swath of sophisticated cosmetics companies. If you want to distinguish yourself from this wide-ranging pack and dominate your competition, you’re going to have to up your game. And that’s exactly what a professional copywriter can do for you. She can write:
Consider these questions:
The beauty industry is poised for increased growth. To bolster their online sales, brands are finding ways to give shoppers the “browsing” experience online. Virtual and augmented reality, color-picker apps, and online consultations are all strategies to help shoppers choose the best products and feel more comfortable making beauty purchases online.
The skincare market is vast and ever-growing. While it’s dominated by large companies like Estée Lauder with $9.89 billion in U.S. sales in 2022, niche brands are finding plenty of eager consumers. The global beauty industry market was worth $534 billion in 2022 with a 6% increase year-over-year, the second-fastest annual growth rate in at least nine years.
Consider these beauty industry statistics from Exploding Topics.
Need more proof?
Cosmetic retailers alone report $17.09 billion in online sales in 2020. And health and beauty eCommerce sales are projected to grow by 77% between 2021 and 2026.
Don’t you want a piece of that lucrative pie?
By improving the copywriting that appears on your website and other marketing materials, you’re elevating your cosmetics business. And it’s just a matter of time until the results begin translating into real growth and revenue.
The effort you put into marketing will soon have a positive effect on your sales. You know you aren’t “just another makeup seller.” You want to be at the top of the game. Good content can take your business to the next level and position your beauty company as an industry authority.
We have professional copywriters on staff who can quickly get up to speed on your cosmetics or skincare business. They’re fast, able to give fast turnarounds. And our prices are affordable.
Contact us today to get a no-obligation quote on your beauty copywriting project. We can’t wait to support you in your mission to be at the forefront of your industry!