Looking for an inexpensive way to market your products or services? Newsletters are an effective marketing tool. Go the e-newsletter route and you’ll save on graphic design, printing and mailing costs. Here are more answers to questions frequently posed to newsletter copywriters.
Encourage your subscribers to share your e-newsletter by forwarding it to their friends and colleagues. Include links to your profiles on Twitter, LinkedIn, Facebook, Google+ and any other social media on which you participate so your readers can connect with you across multiple platforms. These newsletter examples show off how top brands use e-newsletters to build their customer bases.
The key to a successful newsletter is creating content that your audience WANTS to read.
Write your newsletter copy in a friendly, conversational voice. It’s okay to use first or second person and to let your personality shine through. After all, you’re trying to build a relationship with the reader, a.k.a. potential customer. Of course, be sure your copy sounds professional and is error-free.
That depends on what you’re selling. Yes, if you can show products or present your material in a more professional way. Photos will also break up the content and add color to your page.
Consider adding a photo of anyone who authors an article in the newsletter. People like looking at faces. It will help readers feel a connection with the writer and your business.
Finally, vary the size and shape of photos you include. Mixing it up will make your page more eye-catching. If you’re doing an e-newsletter, just be aware of load times. Too many or oversized photos could make loading slow and frustrate readers.
That depends on your brand’s image and target market. Emoji tend to be fun, friendly and informal. If the shoe fits, by all means, put it on. Just don’t overdue it. One or two emojis are fun. Too many are distracting.
Look for other opportunities to incorporate illustrations and graphics as well. Like photos, they help break up the text and make a newsletter visually pleasing.
Best if you can send it right within the e-mail. Many people won’t bother to download an attachment or click on a link. Be sure to use a compelling subject line to increase your open rates.
Yes. The number of people using their Smartphones to read their mail, including newsletters and blogs they subscribe to, is growing fast. You don’t want to ignore that portion of your audience. Make your e-newsletter mobile friendly.
A mobile-friendly email displays optimally between a desktop/laptop and a mobile device. It will look great no matter how your subscribers decide to view it.
A couple quick tips for designing a mobile-friendly e-newsletter:
Sure, if the links are to your own web site or other quality sites that are relevant and will provide the reader with useful information.
You should also include links to your social media accounts, such as Facebook, Instagram, Pinterest and LinkedIn. Add a click-to-tweet button and you’ll make it easy for people to share your content with their Twitter followers.
Yes. The elements required by are are:
According to the Talented Ladies Club writing about newsletters, the style you pick depends on the perception you want to create. They suggest giving consideration to the following questions:
It’s always important to keep your reader in mind writing your newsletter. Who is that reader? It can be any or all of the following groups:
Consider offering an incentive like a free report to entice visitors to sign up for your newsletter.
According to the copywriting blog Writtent, it does. “What will you call your newsletter? Every book, newspaper, and magazine has a name. Your newsletter needs one too. The name should indicate the topic you focus on or the industry you serve.”
At least monthly. Weekly is better, and some companies swear by dailies. If it’s an e-newsletter, you can do mailings more frequently. For most businesses, printed newsletters would be too costly to send out more than monthly or to a large mailing list.
Hire a freelance copywriter proficient in writing newsletters. He or she will be able to take your raw information either by phone, e-mail or other research material and convert it into an effective newsletter that delivers a great return on investment.
Here’s an infographic that looks at the physical make-up of a successful newsletter.
Contact Susan Greene here for assistance or continue reading below for more insights into creating your newsletter.
I was recently interviewed by an e-commerce publication about e-newsletters and how they can help businesses accelerate their growth. I thought I’d share my answers to the interviewer’s questions because they expand on some of the concepts mentioned above. — Susan Greene
A newsletter is an excellent way to stay in touch with your customers and be top of mind so that when they’re ready to make a purchase, your business is the one they choose.
A newsletter also helps your business to build its brand recognition and be perceived as a dominant force and authority in your chosen niche. The visibility your newsletter provides will ultimately lead to increased sales.
When sent with regularity, a newsletter reminds customers you exist, boosts sales, raises awareness of your products and services, and encourages traffic to your website or e-commerce store.
To be effective, your newsletter must be educational, entertaining or enlightening. Pick at least one, although two would be better.
Consumers have no shortage of information coming at them. To develop your newsletter’s readership and build a loyal following, your newsletter has to be something they WANT to read.
Every business is unique, so you have to determine what content will most appeal to your customers. Remember, it’s not what you want to tell them; it’s what they want to know that should guide your newsletter content.
Here are some ideas for content:
Don’t forget to include photos and graphics to make your content more visually appealing. And finally, come up with compelling headlines, subheads and captions to engage subscribers and keep them reading until the end.
The most common mistake companies make with their newsletter is making it too promotional. Your content should be 80-90% informational with only the remaining balance for selling.
The reader has to be able to quickly ascertain “what’s in it for me” or they’ll never get past the first few lines. Make your newsletter interesting and you’ll soon have a large and loyal fan base.
I can think of four main differences right off the bat:
That’s an easy one. If you lack writing skills or recognize that writing your newsletter is not an effective use of your time, consider working with a freelance copywriter. A pro can help you get the job done right — fast, easy, effective.
Now you have enough background to get started on your newsletter. Just remember, you may not see immediate results. It can take a while for a newsletter, whether electronic or printed, to gain traction. Stay with it and continue to provide useful, educational and entertaining information and you’ll soon have a loyal following.