Blogs as Marketing Tools. A Blog Copywriter Can Help Grow Your Business

Blogs are exploding on the Internet. Evidently, people have a lot to say. They are using the Internet to publish things at an astonishing pace. Google officials estimate that as of February 2009, 120,000 blogs are created daily. Over half of them are created by people under the age of nineteen. Already more than 100 million blogs are active.

Publishing used to be constrained by physical limitations. You had to have a printing press or a publisher and a distribution network to reach a good-sized audience. No more. Today, most publishing is done by users for users.

Blog software is readily available online for free. Blogs can also be hosted on public sites for free or with host companies for less than $10 per month. A domain costs roughly $10 as well. In other words, you can spend as little as $10-$20 and create a blog.

Why write a blog? If you’re like most bloggers, you want to publish for one of the following four reasons:

Blogs are a revolutionary marketing tool. Think of them as mini-magazines that give businesses and individuals a dynamic vehicle in which to promote their products or themselves.

Part of what makes blogs unique and so compelling is the interaction between the copywriter and the reader. Compare blogs to newspapers, magazines, books and even television in which the user sits idly by, passively absorbing the information delivered to them.

With blogging, readers get involved. They comment on posts. They offer opinions, criticism and suggestions. Often they become a community who share a common interest and get to know each other.

If you want to start a blog, or become a blog copywriter, first pick up a how-to book on the subject of blogging. Plenty exist. Next, spend some time as a spectator. Follow popular blogs and do a little reverse engineering. Take note of the blog’s:

Then develop a plan for your own blog. Determine what is your objective and what you’ll need to do to achieve it. Blogging is a journey, and you’ll want to have a roadmap. Even if your direction changes as your blog develops and grows, you’ll need to have a solid plan to get started.

Need help launching or writing a blog? Contact Susan Greene, a blog copywriter based in Orlando, Florida, today! Susan@SusanGreeneCopywriter.com, (407) 578-5528.