Promoting alternative medicine and natural therapies is no easy feat. People are naturally skeptical. In every word you write they’re seeking clues that what you say isn’t true. They question the benefits you claim and challenge your reasoning.
A professional copywriter, one who is open-minded about new therapies, homeopathic medicines, holistic healing practices and experimental treatments, can help you craft marketing copy that puts readers at ease, builds trust and ultimately, generates sales.
You may have the best product in the world, a panacea for a particular ailment, but it won’t do any good if no one knows the product exists. A copywriter can help you explain all of the wonderful qualities of your product, treatment or therapy. But it needs to be the right copywriter.
You want someone who asks the right questions, someone who can take your thoughts and put them into words that will resonate with your prospects.
You know your therapies can help ease suffering if only people will give them a chance. You want people to know:
With the right written materials, you can deliver this important message to a receptive audience.
In a recent report by Grand View Research, Inc.,”The complementary and alternative medicine market is expected to generate a revenue of $196.87 billion by 2025. Factors such as the increase in adoption of alternative medicine by people combined with the government initiatives of a number of key countries to enhance reach is expected to help in expansion revenue generation avenues.”
A considerable increase in the costs of conventional medicine and a progression towards body wellness rather than pharmaceutical cure, is helping to boost the market.
As of 2016, approximately two thirds of the population in most of the developed and developing countries have reported using a form of alternative or complementary form of medicine. There are even some countries moving toward the legalization of some alternative medicine therapies that are backed with clinical data.
“Alternative treatments are gaining popularity in the U.S., where around 50 percent of people say they have used them,” according to an article on Smithsonian.com.
What’s this all mean for you? The market is ready to learn about your natural health or alternative medicine product!
A natural health copywriter can help you create the marketing tools you need to support your sales effort including:
Website – Tell the world about your natural remedy in a comprehensive website that answers all their questions, explains the reasons your remedy works, and includes testimonials or case studies as social proof
Landing Page – One of the most effective techniques for generating interest in a new or unknown healthcare product is to create a landing page that offers a free report or a comparable giveaway. People who sign up must provide their email address, and that’s how you build your marketing list.
Free Report – This is the counterpart to the landing page. Typical 5-50 pages long, it explains your healthcare treatment and ends with a call-to-action that generates sales.
Press Release – Ready to announce your product or therapy to the world? A press release emailed to media and posted online can give you widespread publicity for free.
Ads – Need content for Pay Per Click ads on Google or demographic-targeted ads on Facebook? The right words will help convert impressions into clicks.
Sales Letter – Targeting retailers or distributors, online or offline? Trying to get your product in front of doctors or other health providers? A well-written sales letter that touts your product’s proven benefits can open the door to volume sales.
Case Studies – Got satisfied customers, people who had success with your natural remedy and are happy to sing its praises? A copywriter can translate those uplifting stories into compelling sales tools.
If you have a product, treatment or therapy that is complementary or an alternative to traditional medicine, stop spinning your wheels trying to do your own promotion. Work with a natural health copywriter who can accelerate your success by writing persuasive copy that gets results.
We can produce effective content for any of the following:
Every day you wait, people are trying to cope with health issues and symptoms that you know how to cure. Meanwhile your competition grows stronger and you miss out on potential sales. Isn’t it time to bring your alternative medicine or healing therapy out into the light?
Could a natural health copywriter help you promote your alternative treatment or therapy? Contact Susan Greene today!