Do you need help marketing your alternative health products or services? A natural health copywriter can help. Get a free quote now!
Promoting alternative medicine and natural therapies is no easy feat. People are naturally skeptical. In every word you write they’re seeking clues that what you say isn’t true. They question the benefits you claim and challenge your reasoning.
A professional copywriter, one who is open-minded about new therapies, homeopathic medicines, holistic healing practices and experimental treatments, can help you craft marketing copy that puts readers at ease, builds trust and ultimately, generates sales.
You may have the best product in the world, a panacea for a particular ailment, but it won’t do any good if no one knows the product exists. A natural health copywriter can help you explain all of the wonderful qualities of your product, treatment or therapy. But it needs to be the right copywriter.
You want someone who asks the right questions, someone who can take your thoughts and put them into words that will resonate with your potential patients.
You know your holistic approach and natural health therapies can help ease suffering if only people will give them a chance. You want people to know:
With the right written materials, you can deliver this important message to a receptive audience.
The global complementary medicine market size is projected to reach USD 296.3 billion by 2027, according to a recent report on alternative medicine by Research and Markets.
In a recent report by Grand View Research, Inc.,”Complementary and alternative forms of therapy are used in the treatment of chronic ailments, long-term pain among others and are also used for additional vitamins and other dietary supplementation of regular diet. Moreover, the considerable increase in the costs of conventional medicine and an inclination towards body wellness rather than pharmaceutical cures are likely to further boost the market.”
As of 2016, approximately two thirds of the population in most of the developed and developing countries have reported using a form of alternative or complementary form of medicine. There are even some countries moving toward the legalization of some alternative medicine therapies that are backed with clinical data.
The market is driven by high adoption of herbal dietary supplements and other wellness therapies like yoga, and acupuncture. Mind and body healing-oriented traditional medicines are some of the most widely adopted types of alternate therapies used in the U.S. and around the globe.
Also becoming popular is health and wellness coaching. It has gained traction in recent years thanks to certified coaches who help people assess their current physical and emotional state.
Coaches empower their clients to set goals and develop plans of action for what they want to achieve in their overall wellness and health.
Depending on the area of focus, and the wellness coach’s expertise and education, a wellness coach may be able to help with:
Wellness coaches work closely with their clients often on a one-on-one basis to give them tools to achieve their personal wellness goals. They also provide accountability in helping their clients stay on track as they make lifestyle changes.
If you’re a certified health and wellness coach, you need a well-written website that explains your approach and unique qualifications to help clients make improvements in their life.
Botanicals have become the most prominent form of alternative medicine worldwide. The use of botanicals for maintaining good health and preventing diseases is undisputed.
Developing regions such as Latin America and Middle East Africa are experiencing substantial growth in botanicals demand driven by the high cost of traditional medicine and lack of availability in some countries.
“Despite the pervasiveness, power, and promise of contemporary medical science, large segments of humanity either cannot access its benefits or choose not to do so. More than 80% percent of people in developing nations can barely afford the most basic medical procedures, drugs, and vaccines.”
For businesses selling natural healing products online, the global growth of the market bodes well for their success.
Alternative treatments aren’t only gaining popularity internationally. In the U.S. 50% of people say they have used them, according to an article on Smithsonian.com.
What’s this all mean for you? The market is ready to learn about your natural health or alternative medicine product!
A natural health copywriter can help you create the marketing tools you need to support your sales effort including:
Website – Tell the world about your natural remedy in a comprehensive website that answers all their questions, explains the reasons your remedy works, and includes testimonials or case studies as social proof
Landing Page – One of the most effective techniques for generating interest in a new or unknown healthcare product is to create a landing page that offers a free report or a comparable giveaway. People who sign up must provide their email address, and that’s how you build your marketing list.
Free Report – This is the counterpart to the landing page. Typically 5-50 pages long, it explains your healthcare treatment and ends with a call-to-action that generates sales.
Press Release – Ready to announce your own branded, alternative health product or therapy to the world? A press release emailed to media and posted online can give you widespread publicity for free.
Ads – Need content for Pay Per Click ads on Google or demographic-targeted ads on Facebook? The right words will help convert impressions into clicks.
Sales Letter – Targeting retailers or distributors, online or offline? Trying to get your product in front of doctors or other health providers? A well-written sales letter that touts your product’s proven benefits can open the door to volume sales.
Case Studies – Got satisfied patients, people who had success with your natural remedies and holistic approach to medicine and are happy to sing its praises? A copywriter can translate those uplifting stories into compelling sales tools.
If you have a product, treatment or therapy that is complementary or a healthcare alternative to traditional medicine, stop spinning your wheels trying to do your own promotion. Work with a natural health copywriter who can accelerate your success by writing persuasive copy that gets results.
We can produce effective content for any of the following alternative health therapies:
Every day you wait, people are trying to cope with complicated health issues and symptoms that detract from their quality of life. You know you can help them. Meanwhile your competition grows stronger and you miss out on potential sales of your therapies. Isn’t it time to bring your alternative medicine or healing therapy out into the light?