See All Blog Categories » Copywriter for Healthcare Businesses » Copywriter for Alternative Medicine & Therapies
Industry

Copywriter for Alternative Medicine & Therapies

A Natural Health Copywriter Can Help You Promote Your Healthcare Products & Services

Could a natural health copywriter help you promote your alternative treatment or therapy?

Get a no-obligation quote here.

Do you need help marketing your alternative health products or services? A natural health copywriter can help. Get a free quote now!

Promoting alternative medicine, energy healing and other natural therapies is no easy feat. People are naturally skeptical. In every word you write, they’re seeking clues that what you say isn’t true. They question the benefits you claim and challenge your reasoning.

copywriter for alternative medicine and therapy

Reach the people who need your treatment or therapy the most with targeted marketing that clarifies your services.

A professional copywriter, one who is open-minded about new therapies, homeopathic medicines, holistic healing practices, functional medicine,  experimental treatments, and self-help professionals can craft marketing copy that puts readers at ease, builds trust and ultimately, generates sales.

promoting alternative medicine

Much of your success promoting alternative medicine hinges on your ability to build trust.

Get the Word Out

You may have the best product or therapy in the world, a panacea for a particular ailment, but it won’t do any good if no one knows the product exists. A natural health copywriter can help you explain all of the wonderful qualities of your product or treatment. But it needs to be a copywriter who can appreciate all that you have to offer.

You want someone who asks the right questions, someone who can take your thoughts and put them into words that will resonate with your potential patients.

well-written copy

Well-written copy about your natural health solution can overcome a prospect’s fears and skepticism.

You know your holistic approach and natural health therapies can help ease suffering if only people will give them a chance. You want people to know:

  • They don’t need to take potentially harmful drugs when natural treatments can do the trick.
  • They don’t need to rely solely on expensive specialists and pills.
  • They don’t need to completely denounce conventional healthcare to take advantage of natural, complementary, alternative remedies.
  • They can and should take control of their health.
  • They have the ability to improve the health of their mind, body and spirit.

With the right written materials, you can deliver this important message to a receptive audience.

website and landing page

Tell the world about your natural remedy with an engaging website, landing page or report.

The Time Is Right

The global complementary medicine market size is projected to reach USD 296.3 billion by 2027, according to a recent report on alternative medicine by Research and Markets.

In a recent report by Grand View Research, Inc.,”Complementary and alternative forms of therapy are used in the treatment of chronic ailments, long-term pain among others and are also used for additional vitamins and other dietary supplementation of regular diet.

Moreover, the considerable increase in the costs of conventional medicine and an inclination towards body wellness rather than pharmaceutical cures are likely to further boost the market.”

A study published in 2021 reports that

  • Among U.S. adults aged 20 and over, 58% used a dietary supplement in the past 30 days, and use was higher among women (64%) than men (51%).
  • Dietary supplement use increased with age, overall and in both sexes, and was highest among women aged 60 and over (80%).

As of 2019, approximately two thirds of the population in most of the developed and developing countries have reported using a form of alternative or complementary form of medicine. There are even some countries moving toward the legalization of some alternative medicine therapies that are backed with clinical data.

The market is driven by high adoption of herbal dietary supplements and other wellness therapies like yoga, energy healing, Chinese medicine and acupuncture. Mind and body healing-oriented traditional medicines are some of the most widely adopted types of alternative therapies used in the U.S. and around the globe.

Health & Wellness Coaching

Also becoming popular is health and wellness coaching. It has gained traction in recent years thanks to certified coaches who help people assess their current physical and emotional state.

Coaches empower their clients to set goals and develop plans of action for what they want to achieve in their overall wellness and health.

Depending on the area of focus, and the wellness coach’s expertise and education, a wellness coach may be able to help with:

  • Nutrition and weight-loss counseling
  • Exercise programs
  • Mental health
  • Coping with anxiety and stress
  • Personal development and self-help
  • Energy healing
  • Chakras (astral and chakra cord healing)
  • Lifestyle changes to deal with a recent diagnosis such as diabetes
  • Spiritual health
  • Changing behaviors to improve overall well-being

Wellness coaches work closely with their clients often on a one-on-one basis to give them tools to achieve their personal wellness goals. They also provide accountability in helping their clients stay on track as they make lifestyle changes.

If you’re a certified health and wellness coach, you need a well-written website that explains your approach and unique qualifications to help clients make improvements in their life.

The Healing Powers of Botanicals

Botanicals have become the most prominent form of alternative medicine worldwide. The use of botanicals for maintaining good health and preventing diseases is undisputed.

Just look at the rapid growth of CBD products. With its positive influence on mind and body, it’s a “botanical superstar!”

botanicals alternative medicine

Botanicals are the most common form of alternative medicine.

Developing regions such as Latin America and Middle East Africa are experiencing substantial growth in botanicals demand driven by the high cost of traditional medicine and lack of availability in some countries.

“Despite the pervasiveness, power, and promise of contemporary medical science, large segments of humanity either cannot access its benefits or choose not to do so. More than 80% percent of people in developing nations can barely afford the most basic medical procedures, drugs, and vaccines.”

Rapid Growth of Natural Healing Products

For businesses selling natural healing products online, the global growth of the market bodes well for their success.

natural treatments

Natural treatments and therapies are gaining acceptance in western culture.

Alternative treatments aren’t only gaining popularity internationally. In the U.S. 50% of people say they have used them, according to an article on Smithsonian.com.

What’s this all mean for you? The market is ready to learn about your natural health or alternative medicine product!

Create Your Marketing Tools

A natural health copywriter can help you create the marketing tools you need to support your sales effort including:

Website – Tell the world about your natural remedy in a comprehensive website that answers all their questions, explains the reasons your remedy works, and includes testimonials or case studies as social proof

Landing Page – One of the most effective techniques for generating interest in a new or unknown healthcare product is to create a landing page that offers a free report or a comparable giveaway. People who sign up must provide their email address, and that’s how you build your marketing list.

Free Report – This is the counterpart to the landing page. Typically 5-50 pages long, it explains your healthcare treatment and ends with a call-to-action that generates sales.

sales letter

Target a specific group or niche with a pointed sales letter that emphasizes benefits.

Press Release – Ready to announce your own branded, alternative health product or therapy to the world? A press release emailed to media and posted online can give you widespread publicity for free.

Ads – Need content for Pay Per Click ads on Google or demographic-targeted ads on Facebook? The right words will help convert impressions into clicks.

Sales Letter – Targeting retailers or distributors, online or offline? Trying to get your product in front of doctors or other health providers? A well-written sales letter that touts your product’s proven benefits can open the door to volume sales.

Case Studies – Got satisfied patients, people who had success with your natural remedies and holistic approach to medicine and are happy to sing its praises? A copywriter can translate those uplifting stories into compelling sales tools.

marketing therapies and treatments

Complementary treatments and therapies can often be marketed alongside their traditional medicine counterparts.

Ready to Promote Your Therapy?

If you have a product, treatment or therapy that is complementary or a healthcare alternative to traditional medicine, stop spinning your wheels trying to do your own promotion. Work with a natural health copywriter who can accelerate your success by writing persuasive copy that gets results.

marketing

Word-of-mouth is rarely enough to attract a steady stream of customers for a homeopathy business. Marketing is a necessity.

We can produce effective content for any of the following alternative health therapies:

  • Acupuncture
  • Alexander technique
  • Aromatherapy
  • Ayurveda (Ayurvedic medicine)
  • Botanicals
  • Biofeedback
  • Chakras
  • Chiropractic medicine
  • Diet therapy
  • Dietary supplements
  • Distance healing
  • Electrical muscle stimulation (EMS) therapy
  • Electromagnet therapy
  • Energy work
  • Healing arts
  • Herbalism
  • Holistic remedies
  • Homeopathy
  • Hypnosis, hypnotherapy
  • Magnet therapy
  • Massage therapy
  • Meditation
  • Mind, body, spirit health
  • Naturopathy
  • Nutritional therapy
  • Osteopathic manipulative therapy (OMT)
  • Polarity therapy
  • Qigong
  • Reflexology
  • Reiki
  • Shiatsu
  • Spiritual healing
  • Tai chi
  • Teas
  • Traditional Chinese Medicine (TCM)
  • Vitamins
  • Yoga
alternative medicine

Bring your alternative medicine, therapy or treatment out into the light and help more patients.

Every day you wait, people are trying to cope with complicated health issues and symptoms that detract from their quality of life. They’re feeling lost and alone. You know you can help them. Meanwhile your competition grows stronger and you miss out on potential sales of your therapies. Isn’t it time to bring your alternative medicine or healing therapy out into the light?

* * *

Could a natural health copywriter help you promote your alternative treatment or therapy?

Get a no-obligation quote here.

Back to Top