Accelerate the Growth of Your PropTech Business

You have a PropTech business. It’s successful, but you know there’s room for improvement. To increase your rate of growth, you’ll need to boost visibility for your company. A marketing copywriter who understands PropTech, as well as real estate and property management, can write sales materials that bolster sales. And it’s more affordable than you think!

Promoting your PropTech solution is critical to growing your business.

But before we get into your marketing activities, let’s take a look at what PropTech is and who’s using it.

What Is PropTech?

PropTech is a written abbreviation for property + technology. It involves using information technology (IT) to help real estate professionals, companies and individuals research, buy, sell and manage real estate.

Much as industries like retail (e-commerce) and banking (online) have been permanently changed by the internet and technology, PropTech is the digital transformation of the real estate and property management industry. PropTech companies offer high-tech services and often use smart hardware, cloud-based software platforms and smartphone apps.

A real estate copywriter who understands the value of PropTech can assist you with web copy, blog posts and more.

Hundreds of PropTech startups backed by millions of dollars are trying to bring technological advancement to the real estate  and property management sectors. They are responding to a gap in the property eco-system.

PropTech companies include:

• Online real estate agents or property-listing sites (i.e. Zillow, Redfin, Trulia)
• Fintech or crowdfunding property investment platforms (i.e. PeerStreet, RealtyMogul, DiversyFund)
• Real estate sharing whether residences (i.e. Uber, Airbnb) or office space (i.e. WeWork, Membership Collective Group)
• Property management systems incorporating digital dashboards, analytics, mobile apps, etc. (i.e. ManageCasa, DoorLoop, RentecDirect)
• Home-flipping platforms designed to disrupt the home-buying process (i.e. Opendoor, Offerpad, UpNest)

PropTech encompasses property management solutions designed to boost company revenue.

Who Uses PropTech?

Real estate buyers, sellers, lenders and landlords are looking to PropTech to streamline and connect processes and people. An example is virtual reality software that lets online visitors do a virtual walk-through online of properties for sale. In the PropTech industry, you’ll also find software that facilitates reporting repairs, making rent payments and crowdfunding real estate development projects.

Realtors, property managers and consumers are realizing the benefits PropTech can offer.

6 Technology Trends in Real Estate Shaping the Future of PropTech

1. Big data and digital transformation of property data assets – Data sets provide accurate insights on pricing, home-value trends, and even potential risks.
2. AI and machine learning – Massive amounts of data are used to  provide robust search prediction functionality such as auto-generating personalized email sequences to customers based on their life events (i.e. A realtor contacting a couple recently married or having a child).
3. Virtual reality – Improves online search and the home buying experience by providing virtual tours of homes for sale.
4. Internet of Things (IoT) – A smart network of devices and sensors continually gather data to predict and then prevent potential failures. For example, property owners can monitor a building’s temperature, security and maintenance through mobile devices and computers.
5. New construction technologies – Green construction involves building sustainable, energy-efficient homes as well as using energy-efficient appliances.
6. Chatbots – Powered by AI, chatbots can create better customer experiences as well as provide detailed insights into customer pain points, reduce manual work and improve customer satisfaction.

Writing marketing copy can be hard. Work with a marketing copywriter to get the job done right.

How to Promote Your PropTech Solution

PropTech is here to stay. But which PropTech businesses will survive among the hundreds of startups is tough to say. A big part of their success rests on their ability to do effective marketing.

One of the best ways to increase your exposure in the PropTech industry is with quality copywriting. We can assist you with all your marketing needs including:

• Website pages
• Sales letters
• Landing pages
• Blog posts
• Brochures
• Ads
• Press releases
• Email campaigns
• Case studies
• White papers
• E-books
• And more!

Effective marketing materials help you boost visibility and accelerate sales.

We offer quality PropTech copy at reasonable rates. Our property management and real estate copywriters have industry experience that will enable them to get up to speed quickly on your PropTech business.

We get the job done promptly so you can immediately put your marketing materials to use generating leads and sales for your PropTech business.

In today’s fast-paced real estate and property technology industry, you need to be on your game if you’re to grow your business. Quality copywriting for your marketing materials can make a significant difference.

Even if you’re a small startup company and working with a shoestring budget, marketing can help you create and seize growth opportunities.

Work with a PropTech copywriter who understands real estate and property management.

Stop taking on tasks like writing your PropTech website or blog. It’s not the best use of your time. You need to remain focused on your business’s operation. Instead, make a decision to outsource copywriting and marketing today, and realize a substantial return on investment in the near future.

Contact us today for a no-obligation quote on your PropTech copywriting or marketing project!