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Copywriter for Wedding Planners, Photographers, Venues & Vendors

Improve Your Website to Boost Visibility to Brides & Grooms


planning a wedding

Your website needs to make the right impression to attract engaged couples planning their wedding.

Looking for an experienced, wedding industry copywriter? Request a no-obligation quote on your copywriting project here!

A professional copywriter for wedding vendors can help you:

  • Describe your wedding services in a compelling way
  • Clarify the value of those services
  • Build visibility for your brand
  • Solidify your reputation as a quality vendor
  • Position you as a wedding expert
  • Persuade brides/grooms to contact you for a quote

Wedding Pros Face Stiff Competition

As a wedding planner, you’re super organized and a phenom with details. You know your business inside and out. You’re the queen of to-do lists. At times, you’ve even created lists of your lists. You have a network of contacts for every possible specialty and crisis. There’s no problem you can’t solve, no deadline you can’t meet.

If you’re a wedding photographer, you’re an expert of choreography, skilled at positioning bride, groom and families into eye-pleasing arrangements to create photos that will be treasured for generations.

wedding industry

The wedding industry is crowded with competitors. How can you make your services stand out?

Wedding florists, entertainers, caterers and owners of venues — you’re talented professionals who know how to create memorable, once-in-a-lifetime days that your clients will cherish forever.

But here’s the challenge. Today, wedding vendors are plentiful. And they’re so easy to find whether through friend referrals, a Google search or social media. No matter how amazing are your skills in the wedding industry, you need to actively pursue visibility in the marketplace if you want to maximize your business growth.

wedding cake vendors

Businesses that sell products or services for weddings need a quality website to showcase their work.

It All Begins with a Quality Website

You can be certain that the bride and groom aren’t only talking to you. They’re talking with other photographers and bands. They’re visiting multiple venues. They’re trying on bridal gowns and wedding bands in different stores. Shopping around is a big part of planning a wedding.

So, as a wedding-related business, how important do you think your marketing effort is to your success? Visibility is critical. You need to be where your prospects are searching. And that begins with a quality website.

While you may be getting plenty of referrals from prior customers, you know your company could grow faster if your wedding services website was bringing in more new business.

A website copywriter for wedding vendors could be exactly what you need to take your wedding business to the next level. We can write copy for any of the following service providers:

wedding business website

Watch your sales grow once you improve the copy on your website!

Wedding Services Website

Ask yourself these three questions:

  1. Are you proud of your wedding website and confident its design and copywriting make a good impression on brides and grooms?
  2. Does your website represent your brand well and complement your professional image in the wedding industry?
  3. Is your website effective in persuading prospective clients to contact you about their weddings?

Unless you answered “yes” to all three questions, then it’s time to give your wedding vendor website the attention it deserves.

wedding planner services

Is your website effective in promoting your wedding planner services?

You want persuasive web copy that strikes a chord with brides and grooms (but especially brides), makes a positive impression, and encourages them to consider choosing you for their wedding needs. If writing your own website isn’t within your skill set or you recognize that it’s not the best use of your time, you do have another option.

A website copywriter who understands what wedding planners and  various wedding vendors do can key in on those special qualities you bring to your services and create marketing copy that delivers leads and sales.

wedding planner website

How does your website compare with other wedding planners’ sites in your local area?

A professional copywriter for wedding-related businesses can help you:

  • Explain the wedding services you provide
  • Articulate the value of those services
  • Build your brand recognition among brides & grooms
  • Establish you as an authority in the wedding industry
  • Motivate visitors to become prospects by contacting you for a wedding consultation

The average engagement time from “yes” to “I do” is typically just a year and a half, according to Brides.com. That means you have a limited window of opportunity in which to attract the bride and groom and persuade them to sign on the dotted line. Is your website up to the task?

Writing Other Marketing Materials

When written correctly and optimized for search engines (SEO for wedding planners, photographers and vendors), your website may become a lead-generating machine. That’s wonderful if you can accomplish that goal, but in such a competitive industry, your website shouldn’t be your only marketing tool.

wedding planner marketing

Once you’ve refined your message on your website, create other marketing tools to promote your wedding planner services.

A professional copywriter for wedding-related businesses can also help you to create:

  • Landing pages – Target specific niches such as destination wedding planner or military wedding photographer/videographer with sharply focused, highly detailed landing pages.
  • Blog posts – Stay in touch with prospects and clients through well-written blog content that positions you as the expert in wedding planning, products and services.
  • Brochures – When you meet with a bride or groom, speak with them on the phone or exchange emails, it’s nice to be able to offer them a takeaway, something that summarizes your wedding services and describes your best selling points in writing on a brochure. It also helps them to remember you and have your contact information handy when they’re ready to make their decision.
  • Social MediaSocial media is the perfect vehicle to promote your wedding services, especially if most of your clients are in their 20s and 30s. You need to be on Instagram and Facebook at a minimum. Write wedding tips, post photos of your weddings, get brides and grooms to give testimonials — so many great options.  If you don’t have time, hire a social media copywriter to assist. It’s well worth the expense for you to have a strong presence on social media.
brochures, ads, press releases

Brochures, ads and landing pages can complement your website in marketing your wedding business.

  • Sales letters – Whether sent by U.S. mail or email, sales letters to a targeted list of brides and grooms can be a great lead generator.
  • Ads – Ads can appear online on social media such as Facebook or offline in local print publications, giving you visibility to recently engaged couples who otherwise might not find you.
  • Trade show materials (i.e. handouts, signage, etc.) – Wedding and bridal events give you a chance to meet face-to-face with brides and grooms and tell them about your services. When they leave your booth with your brochure or flyer in hand, they have an easy way to contact you and hopefully, hire you for their big day.
  • Press releases – Have you won an award in the wedding industry, hired more wedding consultants, or added to your professional services? Tell the world about your achievements in a well-written press release that you post on your website and perhaps submit to your local newspaper for publication.
  • Referral Relationships – Look for unique opportunities to get your message out to your market by partnering with other vendors. The venue may be willing to give out brochures for their preferred photographers or entertainers. The bridal shop may be willing to trade mailing lists with a formalwear store for tuxes. Referral relationships can accelerate your business growth.

From picking the reception venue to hiring a wedding photographer and even planning a post-engagement get-together with family and friends, over 40% of proposers start putting wedding plans in place one to three months in advance of the proposal.

wedding vendors

Expect the couple to carefully select its wedding vendors. Your marketing helps ensure you’re given strong consideration.

Having a variety of promotional materials out in the marketplace helps ensure your wedding services and products will be discovered and given consideration once the bride and groom start making their wedding plans.

Weddings Are Big Business

As you well know, weddings can be extravagant affairs. You stand to make a substantial fee if the bride and groom choose your services. So any investment you make in marketing has potential to give you a solid return.

Did you know, in the U.S., the average cost of getting married is $38,700, according to WeddingWire’s 2020 Newlywed Report? That includes all wedding expenses and bridal services related to the engagement ring, ceremony and reception.

An experienced wedding planner charges $500 to $3,000, according to On the Bride’s Side. The exact amount depends on the geographic location (big cities and popular wedding destinations are more expensive), number of guests, and level of extravagance for the wedding.

The average wedding photographer in 2020 costs the happy couple about $2,000, according to Wedding Forward.

The average ceremony and reception venues in 2020 cost $6,000, with many couples spending upwards of $20,000, according to WeddingWire.

With the stakes so high in the wedding industry, you can’t afford to be passive about your company’s marketing!

Give Your Marketing the Boost it Needs

There’s nothing wrong with asking for help. After all, isn’t that what you encourage brides and grooms to do when they hire you?

professional copywriter

A professional copywriter can help you improve your website and create other marketing materials that generate leads and sales.

So don’t hesitate to get assistance. Contact a professional copywriter to help you improve your marketing efforts and take your wedding service business to the next level.

Contact Susan Greene

Need help promoting your wedding services with a professionally written website or other marketing materials? Work with a copywriter who knows the wedding industry.

Get a quote

Testimonial

Some of the best copy I've ever read for a product

Susan,

You are AWESOME! This is some of the best copy I've ever read for a product. Thank you!

Mark Reff
President
One Touch Art
Phoenix, Arizona

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