Improve Your Website to Boost Visibility to Brides & Grooms
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Your website needs to make the right impression to attract engaged couples planning their wedding.
Looking for a wedding industry copywriter? Get a quote here.
A professional copywriter for wedding vendors can help you:
As a wedding planner or bridal consultant, you’re super organized and a phenom with details. You know your business inside and out. You’re the queen of to-do lists. At times, you’ve even created lists of your lists.
You have a network of contacts for every possible specialty and crisis. There’s no problem you can’t solve, no deadline you can’t meet.
If you’re a wedding photographer, you’re an expert of choreography, skilled at positioning bride, groom and families into eye-pleasing arrangements to create photos that will be treasured for generations.
The wedding industry is crowded with competitors. How can you make your services stand out?
Wedding florists, entertainers, caterers and owners of venues — you’re talented professionals who know how to create memorable, once-in-a-lifetime days that your clients will cherish forever.
But here’s the challenge. Today, wedding vendors are plentiful. And they’re so easy to find whether through friend referrals, a Google search or social media. No matter how amazing are your skills in the wedding industry, you need to actively pursue visibility in the marketplace if you want to maximize your business growth.
Businesses that sell products or services for weddings need a quality website to showcase their work.
You can be certain that the bride and groom aren’t only talking to you. They’re talking with other photographers and bands. They’re visiting multiple venues. They’re trying on bridal gowns and wedding bands in different stores. Shopping around is a big part of planning a wedding.
So, as a wedding-related business, how important do you think your marketing effort is to your success? Visibility is critical. You need to be where your prospects are searching. And that begins with a quality website.
While you may be getting plenty of referrals from prior customers, you know your company could grow faster if your wedding services website was bringing in more new business.
A website copywriter for wedding vendors could be exactly what you need to take your wedding business to the next level. We can write copy for any of the following service providers:
With the assistance of a wedding industry copywriter, who can take your website and marketing materials to the next level, watch your sales soar!
Looking for a wedding industry copywriter? Get a quote here.
Ask yourself these three questions:
Unless you answered “yes” to all three questions, then it’s time to give your wedding vendor website the attention it deserves.
Is your website effective in promoting your wedding planner services?
You want persuasive web copy that strikes a chord with brides and grooms (but especially brides), makes a positive impression, and encourages them to consider choosing you for their wedding needs. If writing your own website isn’t within your skill set or you recognize that it’s not the best use of your time, you do have another option.
A website copywriter who understands what wedding planners/bridal consultants and various wedding vendors do can key in on those special qualities you bring to your services and create marketing copy that delivers leads and sales.
How does your website compare with other wedding planners’ sites in your local area?
A professional copywriter for wedding-related businesses can help you:
The average engagement time from “yes” to “I do” is typically just a year and a half, according to Brides.com. That means you have a limited window of opportunity in which to attract the bride and groom and persuade them to sign on the dotted line. Is your wedding website up to the task?
When written correctly and optimized for search engines (SEO for wedding planners, photographers and vendors), your website may become a lead-generating machine. That’s wonderful if you can accomplish that goal, but in such a competitive industry, your website shouldn’t be your only marketing tool.
Once you’ve refined your message on your website, create other marketing tools to promote your wedding planner services.
A professional copywriter for wedding-related businesses can also help you to create:
Brochures, ads and landing pages can complement your website in marketing your wedding business.
From picking the reception venue to hiring a wedding photographer and even planning a post-engagement get-together with family and friends, over 40% of proposers start putting wedding plans in place one to three months in advance of the proposal.
Expect the couple to carefully select its wedding vendors. Your marketing helps ensure you’re given strong consideration.
Having a variety of promotional materials out in the marketplace helps ensure your wedding services and products will be discovered and given consideration once the bride and groom start making their wedding plans.
Looking for a wedding industry copywriter? Get a quote here.
As you well know, weddings can be extravagant affairs. You stand to make a substantial fee if the bride and groom choose your services. So any investment you make in marketing has potential to give you a solid return.
Did you know, in the U.S., the average cost of getting married is $38,700, according to WeddingWire’s 2020 Newlywed Report? That includes all wedding expenses and bridal services related to the engagement ring, ceremony and reception.
An experienced wedding planner charges $500 to $3,000, according to On the Bride’s Side. The exact amount depends on the geographic location (big cities and popular wedding destinations are more expensive), number of guests, and level of extravagance for the wedding.
The average wedding photographer in 2020 costs the happy couple about $2,000, according to Wedding Forward.
The average ceremony and reception venues in 2020 cost $6,000, with many couples spending upwards of $20,000, according to WeddingWire.
Destination weddings are big business, accounting for around $16 billion in annual spending, according to an article on tying the knot. The average budget for a destination wedding is around $28,000.
With the stakes so high in the wedding industry, you can’t afford to be passive about your company’s marketing!
There’s nothing wrong with asking for help. After all, isn’t that what you encourage brides and grooms to do when they hire you?
A professional wedding industry copywriter can help you improve your website and create other marketing materials that generate leads and sales.
So don’t hesitate to get assistance. Contact a professional copywriter to help you improve your marketing efforts and take your wedding service business to the next level.
Get a no-obligation quote.