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Improve Your Website to Boost Visibility to Brides & Grooms
A professional copywriter for wedding vendors can help you:
As a wedding planner or bridal consultant, you’re super organized and a phenom with details. You know your business inside and out. You’re the queen of to-do lists. At times, you’ve even created lists of your lists.
You have a network of contacts for every possible specialty and crisis. There’s no problem you can’t solve, no deadline you can’t meet.
If you’re a wedding photographer, you’re an expert of choreography, skilled at positioning bride, groom and families into eye-pleasing arrangements to create photos that will be treasured for generations.
Wedding florists, entertainers, caterers and owners of venues — you’re talented professionals who know how to create memorable, once-in-a-lifetime days that your clients will cherish forever.
But here’s the challenge. Today, wedding vendors are plentiful. And they’re so easy to find whether through friend referrals, a Google search or social media. No matter how amazing are your skills in the wedding industry, you need to actively pursue visibility in the marketplace if you want to maximize your business growth.
You can be certain that the bride and groom aren’t only talking to you. They’re talking with other photographers and bands. They’re visiting multiple venues. They’re trying on bridal gowns and wedding bands in different stores. Shopping around is a big part of planning a wedding.
So, as a wedding-related business, how important do you think your marketing effort is to your success? Visibility is critical. You need to be where your prospects are searching. And that begins with a quality website.
While you may be getting plenty of referrals from prior customers, you know your company could grow faster if your wedding services website was bringing in more new business. In 2022, after pandemic delays, there was a massive surge in weddings in the U.S. , with an estimated 2.6 million weddings taking place. That’s up from 2.2 million in 2019, prior to the pandemic.
The big events will also be much larger — and likely more expensive amid record levels of consumer price inflation. The average cost of a wedding in the U.S. is $27,000 as of 2022. Make sure you’re getting your piece of the wedding pie, or the wedding cake if we’re being precise!
A website copywriter for wedding vendors could be exactly what you need to take your wedding business to the next level. We can write copy for any of the following service providers:
With the assistance of a wedding industry copywriter, who can take your website and marketing materials to the next level, watch your sales soar!
Ask yourself these three questions:
Unless you answered “yes” to all three questions, then it’s time to give your wedding vendor website the attention it deserves.
You want persuasive web copy that strikes a chord with brides and grooms (but especially brides), makes a positive impression, and encourages them to consider choosing you for their wedding needs. If writing your own website isn’t within your skill set or you recognize that it’s not the best use of your time, you do have another option.
A wedding copywriter who understands what wedding planners/bridal consultants and various wedding vendors do can key in on those special qualities you bring to your services and create marketing copy that delivers leads and sales.
A professional copywriter for wedding-related businesses can help you:
The average engagement time from “yes” to “I do” is typically just a year and a half, according to Brides.com. That means you have a limited window of opportunity in which to attract the bride and groom and persuade them to sign on the dotted line. Is your wedding website up to the task?
When written correctly and optimized for search engines (SEO for wedding planners, photographers and vendors), your website may become a lead-generating machine. That’s wonderful if you can accomplish that goal, but in such a competitive industry, your website shouldn’t be your only marketing tool.
A professional copywriter for wedding-related businesses can also help you to create:
From picking the reception venue to hiring a wedding photographer and even planning a post-engagement get-together with family and friends, over 40% of proposers start putting wedding plans in place one to three months in advance of the proposal.
Having a variety of promotional materials out in the marketplace helps ensure your wedding services and products will be discovered and given consideration once the bride and groom start making their wedding plans.
As you well know, weddings can be extravagant affairs. You stand to make a substantial fee if the bride and groom choose your services. So any investment you make in marketing your wedding-related business has potential to give you a solid return. Consider these stats, according to The Ascent:
That includes all wedding expenses and bridal services related to the engagement ring, ceremony and reception. And the numbers for 2022 are expected to be even higher due to inflation and post-Covid, pent-up demand. Let’s look at some of the key elements of wedding costs.
An experienced wedding planner charges $500 to $3,000, according to On the Bride’s Side. The exact amount depends on the geographic location (big cities and popular wedding destinations are more expensive), number of guests, and level of extravagance for the wedding.
The 2022 national average for wedding photography costs about $2,000, with a range of $1,200 – $3,000 for a day of coverage, according to BrideBox. Couples choosing a premium photography package can expect to spend as much as $10,000.
The average ceremony and reception venues in 2020 cost $6,000, with many couples spending upwards of $20,000, according to WeddingWire.
Destination weddings are big business, accounting for around $16 billion in annual spending, according to an article on tying the knot. The average budget for a destination wedding is around $28,000.
With the stakes so high in the wedding industry, you can’t afford to be passive about your company’s marketing!
There’s nothing wrong with asking for help. After all, isn’t that what you encourage brides and grooms to do when they hire you?
So don’t hesitate to get assistance. Contact a professional copywriter to help you improve your marketing efforts and take your wedding service business to the next level.