A Message from Susan Greene to Freelance Copywriters Just Starting Out
Susan Greene offers firsthand advice to freelance copywriters just starting out based on her 20 years of experience in the field.
http://www.susangreenecopywriter.com/articles/freelance-copywriters-starting-out.html
Top 10 FAQs About Search Engine Optimization
Anyone who is creating a website or modifying an existing website should become familiar with SEO techniques. Here are the 10 most frequently asked questions and my answers on this important topic.
http://www.susangreenecopywriter.com/articles/seo_copywriter.html
Here’s Why Your Website Must Have an FAQ Page
Does your website have a Frequently Asked Questions page? If so, is it working for you? If you have a website, and it doesn’t have a well-written FAQ page, you’re missing out on a fantastic opportunity to improve the effectiveness of your online marketing.
http://www.susangreenecopywriter.com/articles/why-your-website-must-have-an-faq-page.html
Launch Your Website to the Top of the Search Engines
Article marketing is a surefire strategy to help your website’s ranking.
Yes, you already have a Home page, an About Us page, and Product pages, but how about adding some informative articles? Article marketing will give you the traffic, sales and expert status you need to take your business to the next level.
http://www.susangreenecopywriter.com/articles/launch-your-website-to-the-top-of-the-search-engines.html
SEO, Give It a Go!
Are you concerned that your website’s words will sound fake, almost robotic? Are you paranoid that search engine optimization will hinder your website’s flow? Well, stop worrying. And give SEO a go!
http://www.susangreenecopywriter.com/articles/florida-seo-copywriter.html
Hire a Technical Copywriter to Turn Boring into Bodacious
Marketing a technical or industrial product can be challenging for any copywriter. After all, you want to explain the product in a way that even a layperson can understand but you don’t want the reader to feel like you’re talking down to him. So what should your criteria be?
http://www.susangreenecopywriter.com/articles/hire-a-technical-copywriter.html
Why Inbound Links Are Critical to Search Engine Ranking (SEO)
If you thought that the only variable that mattered to search engines was the information contained on your website, you’re mistaken. While good, keyword-rich content is a necessity in obtaining good search engine ranking, it’s not the only factor. Another key variable in SEO (search engine optimization) is incoming links, links to your website from another website.
http://www.susangreenecopywriter.com/articles/inbound-links-critical-to-search-engine-ranking.html
Schmooze or Lose, Social Networking Offers New Ways to Promote Your Business
You’ve heard all the buzz about social networks like Facebook, LinkedIn and Twitter. Now perhaps you’re wondering if there’s a way to use these forums in marketing your business. Social networking is rapidly gaining acceptance in the business world. Millions of professionals are discovering the benefits of rubbing virtual elbows with other executives.
http://www.susangreenecopywriter.com/articles/social-networking.html
How To Write a Brochure
You have a clear definition of your audience and marketing objectives, and now you’ve decided a brochure will help you sell product. How do you write your brochure?
http://www.susangreenecopywriter.com/articles/write_brochure.html
How to Copyright Your Website Copywriting
Don’t let content thieves benefit from your creativity. Copyright protection gives the author of an original work exclusive right to its publication, distribution and adaptation. In other words, the author or holder of the website owns this intellectual property, and anyone who plagiarizes it is in violation of copyright laws.
http://www.susangreenecopywriter.com/articles/copyrights.html
Use Press Releases to Gain Exposure and Build Your Brand
Press releases can help your organization gain exposure and build your brand. Here are some tips on how to write these cost-effective promotional tools.
http://www.susangreenecopywriter.com/articles/press-release.html
10 Tips for Working with a Freelance Website Copywriter
Your website is designed. But now you need content. Here are 10 tips for working with a freelance website copywriter to ensure the best possible results.
http://www.susangreenecopywriter.com/articles/10-tips-for-working-with-a-freelance-website-copywriter.html
Get Started with Email Marketing the Right Way
Use a mailhouse and a copywriter. Email marketing is a necessity for businesses. Learn how to use a mailhouse and professional copywriter to get the results you desire.
http://www.susangreenecopywriter.com/articles/get-started-with-email-marketing-the-right-way.html
Banish Ugly Web Content, Follow These Tips for a Pretty Page
Your website is developed. Now you want to add content. Don’t muck up a pretty design with ugly pages or poor copywriting. Keep the following guidelines in mind…
http://www.susangreenecopywriter.com/articles/banish-ugly-web-content.html
Does Your Business Need SEO Copywriting and SEO Marketing? Take This Quiz to Find Out
You’ve probably heard about search engine optimization (SEO) copywriting and marketing but you don’t know if it’s for you. Ask yourself these 10 simple questions to know if your company and its website could benefit from SEO.
http://www.susangreenecopywriter.com/articles/business-needs-seo-copywriting-and-marketing.html
Search Engine Marketing Begins With Good Content, A Professional Copywriter Can Help
Search engine marketing could be the right technique for promoting your business. It all starts with good content. Hire a professional copywriter if you can’t write copy yourself.
http://www.susangreenecopywriter.com/articles/search-engine-marketing.html
A Dozen Easy Ways to Improve Your Website’s Search Engine Ranking
A high ranking on Google for your main keywords will increase traffic to your website. And more traffic means more sales. Yes, it’s that simple. So here are 12 easy ways to improve your website’s ranking.
http://www.susangreenecopywriter.com/articles/improve-your-website-search-engine-ranking.html
Do You Have a Book in You? Self-publishing Offers New Options for Writers
Do you dream of being published? Today, thanks to new technologies, self-publishing is a good option for many would-be authors.
http://www.susangreenecopywriter.com/articles/self-publishing-offers-new-options-for-writers.html
Why Web Designers & Ad Agencies Hire Me as Their Freelance Copywriter
Every week I receive inquiries from web designers and ad agencies asking about my copywriting services. They want to know how I work. Briefly, here’s what I tell them.
http://www.susangreenecopywriter.com/why-web-designers-and-ad-agncies-hire-me-as-their-freelance-copywriter.html
Copywriting Matters Because Word-of-Mouth Advertising Only Goes So Far
Word-of-mouth advertising isn’t enough to make your business grow fast. Broaden your reach with quality copywriting on websites, brochures, sales letters, landing pages and press releases.
http://www.susangreenecopywriter.com/articles/copywriting-matters-because-word-of-mouth-advertising-only-goes-so-far.html
How Much Do Copywriters Charge?
When a new client calls me about my copywriting services, one of the first questions asked is always, “How much do you charge?” Because every copywriting job is a custom project, I need to consider these 6 factors to develop a quote.
http://www.susangreenecopywriter.com/articles/copywriters-charge.html
Good Copywriting Compels Readers to Act
Do you know what nearly every page of your website should have? The answer may surprise you. It’s not your logo or even your phone number. It’s a call to action, clear instructions on what you want the reader to do next.
http://www.susangreenecopywriter.com/articles/good-copywriting-compels-readers.html
15 Tips to Create Killer Website Content, Write Copy with Your Customer in Mind
The best websites are customer-centric. They provide the information visitors seek and present it in an interesting, organized fashion. Here are 15 proven tips to help make your website successful.
http://www.susangreenecopywriter.com/articles/15-tips-killer-content.html
Susan Greene Interviewed on “Quips & Tips for Successful Writers”
Blogger Laurie Kienlen recently interviewed Susan Greene on her career as a freelance copywriter. The interview was posted on the popular blog, “Quips and Tips for Successful Writers.” Read excerpts here.
http://www.susangreenecopywriter.com/articles/quips_and_tips_for_successful_writers.html
Need a Freelance Copywriter? Pick a Pro. Here’s How to Choose
Seeking a freelance copywriter? Choose a pro for the best results. Use the following criteria to evaluate copywriting candidates and pick a winner.
http://www.susangreenecopywriter.com/articles/10_reasons_to_hire_susan_greene.html
10 Features Your Website Must Have to Be Effective
If your website isn’t getting traffic or isn’t converting that traffic into sales, then you need to take action. Check your site for these 10 features to see how it can be improved.
http://www.susangreenecopywriter.com/articles/10-features-effective-website.html
Convert Website Visitors into Paying Customers
You’ve established your business website, but you’re not seeing results. Visitors find your site and then leave. Take these steps to convert those visitors into qualified prospects and eventually paying customers.
http://www.susangreenecopywriter.com/articles/convert-website-visitors.html
How to Write a Case Study That Generates Sales, Hire a Case Study Writer
Case studies are great marketing tools. Follow this case study format to create one about your business. Or hire a professional case study writer to get the job done. The expense will be offset by the sales your case study generates.
http://www.susangreenecopywriter.com/articles/write-a-case-study.html
How to Win the SEO Game. Keyword-rich Copywriting, Links & Meta-tags All Count
Good SEO means putting your visitors first, giving them a pleasant experience. Provide the information they seek in a comprehensive, easy-to-find manner, and Google will reward you with good ranking.
http://www.susangreenecopywriter.com/articles/win-seo-game.html
10 Tips for Choosing a Website Copywriter
You have a professionally-designed website. Now all you need is the content. Pictures are nice but copy is what persuades a visitor to become a customer. Keep these 10 tips in mind when choosing your website copywriter.
http://www.susangreenecopywriter.com/articles/choosing-website-copywriter.html
SEO Copywriters Have a Simple Strategy: Give Google What It Wants
To rank high on Google, you need to do one thing: give Google what it wants, which is well-focused, quality information on every page of your website. Read on for tips on how to work with SEO copywriters and develop content that makes you #1 for your main keywords.
http://www.susangreenecopywriter.com/articles/seo-copy-google.html
Website Content, Provide the Facts Or They’ll Leave, Use Information to Generate Sales
Today, customers want information, and if your website doesn’t provide it, they move on to a website that will. It’s best to treat the web customer as an intelligent stranger who’s entitled to the facts so that he can then make an informed decision.
http://www.susangreenecopywriter.com/articles/website-content.html
How to Price a Copywriting Project, Don’t Forget to Account for These Time Burners
There’s more to quoting a copywriting project than simply multiplying your hourly rate by the estimated number of hours. Here are 6 time burners that should also be factored into your price.
http://www.susangreenecopywriter.com/articles/pricing-copywriting-project.html
Got Too Many Copywriting Projects? Set Up a Copywriter Referral Service
When I started out as a freelance copywriter, I wished for more clients, more projects. Be careful what you wish for. Soon I was overwhelmed with work. Here’s how I set up a copywriter referral service, and you can too!
http://www.susangreenecopywriter.com/articles/copywriter-referral-service.html
Web Designers, Ad Agencies – Need a Dependable Freelance Copywriter? That’s Me!
Your client hired you to design a new website. He said he’d provide the copy. Now the design is done, but the pages are blank. Get your project back on track with a professional copywriter. I can help!
http://www.susangreenecopywriter.com/articles/letter-to-ad-agencies.html
The Summer of Legos, How My Son Built a Small Business Based on a Childhood Hobby
My son Ryan has always loved Legos. But now it’s no longer just a childhood hobby; it’s a successful small business that’s helped turn his summer vacations into profitable ventures and meaningful learning experiences.
http://www.susangreenecopywriter.com/articles/summer-of-legos.html
PLR – How to Add Content to Your Website Fast and Cheap, Private Label Rights Material
Private Label Rights (PLR) material provides a cost-effective alternative to writing content yourself or hiring a professional copywriter. But don’t just buy and post. Invest the time to add your personal touch to the copy and you’ll greatly increase its effectiveness.
http://www.susangreenecopywriter.com/articles/PLR.html
10 Principles for a Successful Website, Make It a Lead-Generating Machine
A website is no longer just an online brochure; it’s an important selling tool for your business that should be optimized to generate leads. Done right, a website will give your business credibility and help you to capitalize on marketing opportunities. Keep the following 10 principles in mind as you create your corporate website.
http://www.susangreenecopywriter.com/articles/get-real.html
Website = Credibility. Every Business Needs One, Including Yours!
Every business, no matter its size or age, should have a website. No excuses. A website is a statement of legitimacy and a way of instilling confidence in your business. Without one, you’ll limit your ability to reach new clients and persuade them to do business with you.
http://www.susangreenecopywriter.com/articles/website-credibility.html
Become a Successful Freelance Copywriter. I did it. And you can too!
Talk to anyone who’s in business for himself, and you’ll find a deep well of stories about obstacles he’s overcome. I, a self-employed, freelance copywriter, am no different. And if I can do it, so can you!
http://www.susangreenecopywriter.com/articles/successful-freelance-copywriter.html
Got a Difficult Copywriting Client? Bite Your Tongue and Get to Work
Not every copywriting client is going to see things your way. Give your best advice and then let the client decide. Ultimately, he who writes the check gets to make the call.
http://www.susangreenecopywriter.com/articles/losing-a-client.html
Websites for Startups, Launch Your New Business with an Awesome New Website
Starting a new business? One of your first projects should be creating your business website. A website is today’s version of hanging out your shingle. Without one, your company will lack visibility and credibility.
http://www.susangreenecopywriter.com/articles/websites-for-startups.html
Advice for Aspiring Copywriters, Build a Portfolio, Get Published, Write Articles & Blog Posts
I received the following questions from a graduating senior at Texas A&M University who aspires to be a professional copywriter. If you, too, are considering a career as a copywriter, you might find my answers of interest.
http://www.susangreenecopywriter.com/articles/advice-for-aspiring-copywtiters.html
Choosing a College Major for a Career as a Copywriter, Build Your Copywriting Portfolio Too
Carefully your major for a career as a copywriter, but also build a portfolio of writing samples, one that will demonstrate to employers your talent and capabilities.
http://www.susangreenecopywriter.com/articles/choosing-college-major.html
Creative Writer vs. Copywriter, What’s the Best Career Path?
I am frequently contacted by college students researching a career in copywriting. I publish their questions and my answers in hopes the information will be useful to others as well. Please see below for my interchange with a Brigham Young University English major.
http://www.susangreenecopywriter.com/articles/creative-vs-copywriter.html
Barter Your Copywriting Services to Save $$$ on Products & Services You Need
If you’re a copywriter, you have a valuable skill. Consider bartering your work to get products and services you need. Here’s how to structure an exchange deal.
www.susangreenecopywriter.com/articles/bartering-your-copywriting-services.html
How to Quote Your First Project, Advice for a New Freelance Copywriter
Advice for a new freelance copywriter quoting on her first project, an e-newsletter. Quote low enough to get the gig, but high enough to make a profit.
http://www.susangreenecopywriter.com/articles/quote-your-first-project.html
How to Write a Landing Page That Delivers a Steady Stream of Customers to Your Door
Today’s most successful websites use landing pages. When written correctly, they’ll deliver a steady stream of customers to your door.
http://www.susangreenecopywriter.com/articles/how-to-write-a-landing-page.html
Want to Be a Freelance Copywriter? Consider These Challenges First
I'm often asked by friends and aspiring copywriters, what's the most difficult thing about being a freelance copywriter? Here are some of the issues I face as a copywriter and how I resolve them.
www.susangreenecopywriter.com/articles/freelance-copywriter-challenges.html
How to Write a Killer “About Us” Page, Use It to Convert Visitors into Customers
You know you need an About Us page on your website, but you’re not sure where to begin. Here’s what to include and how to present your information in an interesting way that will engage your target audience.
www.susangreenecopywriter.com/articles/write-killer-about-us-page.html
Ask a Copywriter for Tips on Writing? Don’t Expect Loads of Free Advice
Just like doctors and lawyers, copywriters get their share of requests for free advice. Read this amusing anecdote of how Susan Greene, a Florida copywriter, handled one such request.
http://www.susangreenecopywriter.com/articles/copywriter-tips-for-writing.html
Ask a Copywriter for Tips on Writing? Don’t Expect Loads of Free Advice
Just like doctors and lawyers, copywriters get their share of requests for free advice. Read this amusing anecdote of how Susan Greene, a Florida copywriter, handled one such request.
http://www.susangreenecopywriter.com/articles/copywriter-tips-for-writing.html
Freelance Copywriting Rates – Provide Value, Get Paid What You Deserve
Setting your freelance copywriting rates is difficult. You’ll need to find a balance – fees that are fair and competitive yet allow you to make a profit. Consider these strategies.
http://www.susangreenecopywriter.com/articles/freelance-copywriter-rates.html
Hire a U.S. Copywriter & Watch Your Sales Soar, Why You Need an English Website
A website in English is critical to establishing credibility. Hire an American copywriter to promote your business to the U.S. and the world and watch your sales explode!
http://www.susangreenecopywriter.com/articles/american-copywriter.html
Add the Power of PR to Your SEO Campaign, Online Public Relations Helps Ranking
Traditional PR activities can be enhanced by including an online public relations component. Visibility on the internet helps maximize your return on investment in SEO (search engine optimization).
http://www.susangreenecopywriter.com/articles/power-of-pr.html
Copywriting Strategies for Successful Online Marketing, Tell More and You’ll Sell More
Here’s a detailed case study about how a small business began marketing online and achieved amazing success by including quality copywriting on its 500+ page website.
http://www.susangreenecopywriter.com/articles/copywriting-strategies.html
10 Reasons to Turn Down a Copywriting Project, Red Flags for Copywriters
Copywriters, choose clients you like who value your expertise and appreciate your work. Here are 10 red flags to look for in deciding whether to take on a project.
http://www.susangreenecopywriter.com/articles/copywriters-red-flags.html
Copywriting for Charities & Non-Profit Organizations, Writing Samples for Your Portfolio
Working with charities can be rewarding. Use it to build your portfolio of writing samples. And take advantage of the opportunity to network with other professionals.
http://www.susangreenecopywriter.com/articles/copywrite-charity-non-profit.html
Portfolio
Freelance Copywriter, Orlando Florida: Websites, Brochures http://www.susangreenecopywriter.com/portfolio/lizard.html
Freelance Copywriter, Orlando Florida: Websites, Brochures http://www.susangreenecopywriter.com/portfolio/phyc.html
Freelance Copywriter, Orlando Florida: Websites, Brochures http://www.susangreenecopywriter.com/portfolio/amelia_island.html
Freelance Copywriter, Orlando Florida: Websites, Brochures http://www.susangreenecopywriter.com/portfolio/pioneer.html
Freelance Copywriter, Orlando Florida: Websites, Brochures http://www.susangreenecopywriter.com/portfolio/converve.html
Freelance Copywriter, Orlando Florida: Websites, Brochures http://www.susangreenecopywriter.com/portfolio/hampton.html
© 2013 Susan Greene, freelance copywriter. All rights reserved.